October 18, 1988
Dr. Peter Venkman
14 North Moore Street
New York, NY 10013
Dr. Venkman,
First off, great meeting last Wednesday. I have to say that a lot of people here at the agency are excited to be working with your company again. I have Brian looking into some ad buys in the usual places- WINS, Daily News, some transit placements, etc. We should have something to show you by the end of the week.
That being said- my creative team has some questions about the sketches you sent over. The biggest one is in regards to the changes you want to your logo. They’re wondering if you’re completely set on the ghost figure holding up the two fingers? We feel the original logo we designed is still fresh and effectively communicates the “Ghostbusters” mission. Also, we can do some testing, but chances are good that there’s still a good public memory for it.
Do the two fingers have something to do with peace? Victory? Some sort of special two-for-one offer? If you could give some clarity as to the why, that’d really help us develop a few mockups for you to look at.
Again, just let me know and we can get started. Welcome back!
Sincerely,
Ellen Hathmark
Senior Account Manager
